The Better Health Generation is pleased to be part of the Connected Communities Consortium supporting delivery of the Connect to Work programme across Nottingham City and Nottinghamshire, in partnership with the East Midlands Combined County Authority (EMCCA) as part of the Get Britain Working initiative.
Connect to Work will provide a free, voluntary employment support service for people who are out of work, or at risk of unemployment due to health conditions or other challenges, offering personalised one-to-one support and joined-up pathways into work.
The Connected Communities Consortium is a purpose-built partnership of locally embedded organisations, brought together to reflect EMCCA’s priorities for place-based, community-led and evidence-informed delivery.
Consortium members include Asuria, Earlybird AI, Futures Advice, PeoplePlus, Standguide, The Better Health Generation, and Transform and Achieve.
Claire Ward, Mayor of the East Midlands said:
“Connect to Work is an important investment in the people and communities of Nottingham City and Nottinghamshire. Too many residents face barriers that make finding secure, meaningful work more difficult than it should be. This programme offers practical, personalised support that meets people where they are whether that’s help building confidence, developing new skills, or connecting with employers who understand their strengths.
By working through the Connected Communities Consortium, we’re ensuring that local organisations with deep ties to the area are leading the way. This partnership approach means residents receive support that is not only effective but rooted in local knowledge and real community need. Ultimately, Connect to Work is about giving people the opportunity to thrive, supporting families, and strengthening our local economy.”
As a member of the consortium, The Better Health Generation will deliver the IPS ‘in work retention support’ element along with specialist health support services to participants on the programme, working collaboratively with partners to support positive outcomes for participants.
“We’re pleased to bring our expertise to this partnership, working with organisations that share our focus on supporting people to stay well and succeed in work,” said Natalie Wood‑Deaville, CEO of The Better Health Generation. “Drawing on our extensive experience supporting people in work across a range of contracts, we know the difference that timely, personalised and informed support can make. By providing truly multidisciplinary, wrap‑around assistance, our focus is on helping individuals stay well, remain engaged, and thrive sustainably in their roles.”
About The Better Health Generation
Since our founding in 2018, we have been driven by a powerful mission:
To change the future of healthcare
Every day, our dedicated team works with the purpose of empowering individuals to live healthier, more fulfilling lives. We’ve proudly delivered healthcare and wellbeing services to over 31,000 people across the UK, spanning a range of sectors including Employability, Justice, Skills, Education, Housing, and Private Healthcare.
Our wide-reaching impact is built on strong partnerships, innovation, and a commitment to improving outcomes for every person we serve. By collaborating closely with clients, we deliver a truly integrated, person-centred health approach, supporting individuals to achieve their goals at every stage of life.

